The JCB Site System Launch Creative Project.
The JCB Tools Site System was a new product launch that required a comprehensive promotional campaign. Designed to offer a cost-effective yet rugged alternative to leading modular tool storage options like the DeWalt TSTACK and Milwaukee Packout systems, this product aimed to make a strong market impact.
I was responsible for delivering the front-line creative content used publicly, across social media, and in print media.
Product Lifestyle Images.
A selection of lifestyle images that I created, edited, or contributed to the creation of.
JCB Site System Video Content.
Here’s an example of a high-energy, cinematic video created to promote the
initial launch of the Site System Triple Stack – the flagship base that serves
as the foundation for various add-ons and attachments.
The brief was to deliver a fast-paced, dramatic edit that highlights the
product's toughness and versatility. To bring this vision to life, I carefully
curated and edited footage from a shoot day at the JCB headquarters
quarry, crafting a video that captures the rugged, industrial essence of the
product while engaging viewers.
In addition to the high-energy video, a more traditional, fact-driven video was requested for the JCB Site System. The goal of this video was to present the product’s features in a slower-paced, easily digestible format—ideal for product listing pages on the JCB Tools website, as well as on eBay and Amazon channels. I focused on delivering clear, concise visuals that effectively communicate the product’s key benefits while maintaining a professional tone.
Dark Reveal Creative Run
To support the overall creative content for the Site System, we developed a teaser social media campaign designed to build anticipation for the product. Using a dark, mysterious theme, we gradually revealed the product through a series of posts, each unveiling more details. The campaign culminated in a full-sized digital composite of the product, with each post providing a new layer of information and driving excitement leading up to the official launch.
