Digital Content Creator & Photographer / Videographer for Hyundai Power Products.
As the lead digital content creator for Hyundai Power Products, one of our umbrella brands, I produced a wide range of content, including product photography for website listings, multiple marketplaces, and lifestyle images and videos for print and social media. This overview highlights a selection of the projects and creative work I contributed to for the brand.
Product Lifestyle Images.
A selection of lifestyle images, used across the website and print media. These works adhered to strict briefs and Hyundai's brand guidelines.
Hyundai Power Products
Video Content.
My role initially focused on videography and design, later expanding to
include product photography and social media management. Here are a few
examples of my work for select products on the Hyundai Power Products
website, featured across various channels and marketplaces.
Most videos I produced were product highlight videos, like this one, for a
diesel pressure washer, created for use on both our website’s product listings
and Amazon.
Some projects allowed for more creative freedom, such as this shoot for the 5-in-1 petrol garden multi-tool. As one of our top-selling products, it achieved a notably high click-through rate (CTR) and conversion rate on our website.
For this shoot, I aimed for a slightly user-generated feel, focusing on showcasing the product’s versatility in real-life scenarios. The goal was to create engaging visuals that resonated with our target audience, helping to drive strong performance across both our website and marketplaces.
Product Images (Studio).
As my role expanded to include general studio photography alongside videography and design, I began capturing images used for digital composites, banners, and as the primary product listing images. Below are a few examples of the work I contributed to, helping to enhance the product's online presence across various platforms.
